The logo for Royal Feast, a fictional dog food brand, was illustrated with intent on playing with the idea of dogs being royalty and having the brand be a premium brand of dog food. The logo mimics old-fashioned profiles of royalty and even that of the presidents of the United States found on coins.

The advertisement is one meant to be viewed as a poster or magazine ad, and it was designed to have a comedic tone in having a dog see itself as royalty or having "a feast fit for a king" while it consumes Royal Feast dog food.

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